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04Media & Partnerships

Real stories. Considered partnerships.

Interviews, podcasts, documentaries, event appearances, brand collaborations and content partnerships. Grounded, direct and useful, not clickbait recovery content.

Featured coverage
Portsmouth News

Sober to summit: Danny Brain, Snowdon and what I do with Sidekick Initiative

A Portsmouth News story on recovery, purpose and climbing Snowdon for the hospital that helped turn a life around, with Sidekick Initiative alongside the effort.

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Portsmouth News · 18 Jun 2026

From prison cell to Three Peaks challenge: Portsmouth man turns his past into a force for good

Rob Prior speaks to Portsmouth News about his journey from prison to recovery, and how Sidekick Initiative is turning lived experience into community support.

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QA Hospital Radio · 18 Jul 2026

From rock bottom to recovery: Rob Prior's story

A long-form interview with Steve Rawcliffe on mental health, recovery and the work of Sidekick Initiative.

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QA Hospital Radio · 14 Jul 2026

Rob Prior, Sidekick Initiative and Nicole the Kettle with Steve Rawcliffe

A conversation on QA Hospital Radio covering lived experience, community work and Sidekick Initiative.

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Selected appearances

Activity, not endorsement.

Only appearances that have actually taken place are listed. No implied partnership beyond what is on the record.

  • BBC One: The One Show
  • QA Hospital Radio
  • Community Schwartz Round (11 June 2026)
  • Founder of Sidekick Initiative

Interviews & podcasts

Long-form conversations about mental health, prison, fatherhood, recovery, endurance and rebuilding. Studio, remote or on location.

Media enquiry

Documentaries & campaigns

Documentary contributions, awareness campaigns and public-service work. Especially around suicide prevention and men's mental health.

Campaign enquiry

Brand & content collaborations

Considered brand work aligned with mental health, outdoors, education, endurance, community and public purpose. No greenwashing, no wellness clichés.

Partnership enquiry

REUP HQ

Recovery, community and creative partnership.

Visit REUP HQ →
Press kit

Full press kit coming soon.

Bio, headshots, challenge assets and boilerplate available on request until the downloadable kit is published.

Request press assets