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03Challenges

Awareness first. Every step logged.

Challenges are a platform for the work, not the work itself. They create attention so conversations about mental health, recovery and change can actually happen.

Completed
Goggins 4×4×48
March 2026
Completed

Four miles every four hours for forty-eight hours. A public test of structure, sleep deprivation and staying honest under pressure.

National Three Peaks
6 June 2026
Completed

Ben Nevis, Scafell Pike and Yr Wyddfa inside 24 hours. Ground work for the September campaign.

Sidekick 4×4×72
18–21 June 2026
Completed

Four miles every four hours for seventy-two hours. Eighteen runs in total. Seventeen dedicated to seventeen lives, and the final run for those still suffering in silence.

United Minds Hampshire runners in pink 4x4x48 shirts at the Goggins challenge, with Rob Prior in an Amelia-Mae Foundation shirt
Goggins 4x4x48 · March 2026

United Minds Hampshire. Forty eight hours.

Four miles every four hours for 48 hours with United Minds Hampshire, running in support of The Amelia-Mae Foundation. Big turnout, cold starts, and a lot of people who kept coming back for the next lap.

Sidekick 4x4x72 · June 2026

The people who showed up.

Four miles every four hours for 72 hours. Every run was dedicated to somebody who had lived with mental health struggles: friends, family, strangers, and the people who did not make it. Run 18 was left blank, for everyone still suffering in silence.

Rob Prior with a supporter during the Sidekick 4x4x72
Rob Prior with a local supporter outside a barber shop mid challenge
Rob Prior with a training partner at a gym stop during the 4x4x72
Rob Prior with a family who came out to support a night lap
Rob Prior with runners who joined a city centre lap
Rob Prior with a runner in a charity vest during a daytime lap
Rob Prior with a group of supporters at an evening lap start
18For those still suffering in silence
18 runs. 18 stories. 18 lives remembered.

Every four miles carried a name. These are some of the people the runs were dedicated to.

Sidekick 4x4x72 dedication poster for Jamie Helm
Jamie Helm
Sidekick 4x4x72 dedication poster for Nicholas Copple
Nicholas Copple
Sidekick 4x4x72 dedication poster for Dean Hartstean
Dean Hartstean
Sidekick 4x4x72 dedication poster for Alan Marshall
Alan Marshall
Sidekick 4x4x72 dedication poster for Fred Chester
Fred Chester
Sidekick 4x4x72 dedication poster for Lee Hird
Lee Hird
Sidekick 4x4x72 dedication poster for Dodger Carter
Dodger Carter
Sidekick 4x4x72 dedication poster for Ben Stott
Ben Stott
Sidekick 4x4x72 dedication poster for Wayne Lewis
Wayne Lewis
Sidekick 4x4x72 dedication poster for Yaz Lane
Yaz Lane
Sidekick 4x4x72 dedication poster for John David Ratcliffe
John David Ratcliffe
Sidekick 4x4x72 dedication poster for Paul Bunter Falkner
Paul Bunter Falkner
Sidekick 4x4x72 dedication poster for George Warren
George Warren
Sidekick 4x4x72 dedication poster for Debbie Mcilroy
Debbie Mcilroy
Sidekick 4x4x72 dedication poster for Lee Harris
Lee Harris
Sidekick 4x4x72 dedication poster for Aaron Reed
Aaron Reed
Sidekick 4x4x72 dedication poster for Daniel Furniss
Daniel Furniss
National Three Peaks · June 2026

Ben Nevis. Scafell Pike. Yr Wyddfa.

Three mountains, three countries, one clock. Long drives, short sleep and a lot of honest conversation in between the summits.

Rob Prior and a teammate in hiking kit in a mountain valley during the National Three Peaks
Rob Prior and his Three Peaks driver in the support vehicle between mountains
Footage filmed during the National Three Peaks challenge
Feature · September 2026

National suicide awareness campaign.

Three back-to-back tests across a single month, built to hold attention on suicide awareness and give people a reason to talk, to listen and to act. All stages are planned and subject to final logistics.

  1. 01
    Beginning 1 September 2026 (planned)
    Six Peaks

    A six-peak endurance challenge opening the September campaign. Exact route details to be confirmed.

  2. 02
    Approximately nine days later (planned)
    4×4×96

    Four miles every four hours for ninety-six hours. Four full days on the clock.

  3. 03
    End of September 2026 (planned)
    Welsh 3000s

    All fifteen Welsh peaks over 3,000 feet, targeted inside 20 to 24 hours.